Story Time!!

I'm Fyha Zubaida, a UX designer with a background in architecture, currently navigating a master’s in Digital Media at TMU.
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My love for design goes way back— I was that kid who sat beside my dad at his drafting table, watching him draw floor plans, while I sketched the classic house-mountain-sun masterpiece (yes, that one!! ).
Naturally, I pursued architecture, because what better way to turn a passion for design into long nights with AutoCAD and coffee?
But life had other plans!
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UX Design caught my eye. And here I am, blending creativity, strategy, and a dash of user empathy to create experiences that (hopefully) make you go, “Wow, that’s smooth!”
But life had other plans!
​
UX Design caught my eye. And here I am, blending creativity, strategy, and a dash of user empathy to create experiences that (hopefully) make you go, “Wow, that’s smooth!”
When I’m not designing, I’m usually twirling around as a belly dancer (yes, I have jingles and sequins), hiking into the wilderness to channel my inner forest elf, or dancing my heart out anywhere there’s music.
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Thanks for stopping by—feel free to explore my work! 😊